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MODUS VIVENDI - Active Line Campaign













Greek label Modus Vivendi has just released a line of top quality sportswear for men made from Techno Sport, a two way stretch fabric with moisture wicking properties and excellent UV protection formula (UPF 50+). The Active Line comprises tank tops, sweat shorts and slim fit pants (aka meggings) in two lengths. All the items are available in four classic athletic colours: red, blue, carbon grey and black. The manufacturing is impeccable featuring flat, ergonomic seams for a comfortable, second-skin fit that keep you dry and mesh panels for enhanced ventilation, during gym and outdoor activities.
The campaign photo shoot of the Active line by Modus Vivendi took place in Latin America and more specifically in Buenos Aires, Argentina. Visionary photographer Gastohn Barrios captured fitness model Leandro Verteramo training in an open stadium. The Greek origins of the model and his athletic physique made him the perfect choice for this campaign. 


Model: 
Leandro Verteramo


Video Edition: 

Gastohn Barrios

Camera: 
Estilo Wallo


Photography: 
Gastohn Barrios Photographer

Assintant: 
Agustín Koroluk


Production: 

Matias Santos


Location: 
Buenos Aires, Argentina



Special Thanks: Secretaria de Deportes de La Matanza





Buenos Aires, Argentina






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